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Cheat Sheet of Marketing Automation Terms

This free marketing automation guide covers:

  • Marketing automation features and their uses
  • Commonly used industry terms
  • Essential marketing automation metrics
  • Bonus: Specific terminology for marketing agencies

What is marketing automation?

Marketing automation is technology that empowers marketers to drive more leads, close more sales and optimize their ROI. It further empowers marketing agencies to build higher-value relationships, increase monthly recurring revenue and prove ROI to clients.

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