Kinda like what this kid is thinking as he flies down the road.
Landing pages are an integral part of any website and when optimized they can be very effective at converting more visitors to leads and increasing sales.
Here’s how an optimized web page can help your website achieve your goals.
convert on average 65% better than static websites pages or your home page*
convert on average 65% better than static websites pages or your home page*
target, and focus on, specific keywords and content
integrate with email or automation platforms
allow for A/B testing of content, images, call-to-actions, etc.
simple content that is quick and to the point
* according to an Unbounce analysis of landing pages
If you’re driving traffic to your site from paid ads, social or other methods and not converting that traffic into leads or sales, you’re not achieving what an optimized landing page can do for your business.
First we need to see what has been working on your site pages and what is causing visitors to leave without converting. We’ll look at your site analytics to understand what’s working and what’s not and make recommendations for overall improvements.
Identify Goals
Once we have the lay of the land with your website, we’ll work together with you to create realistic goals for each landing page. Some goals could be improving traffic to a page, improving form conversions and improving product sales.
Design and Content Creation
Audit done. Goals created. Now it’s time for us to work our magic and design an engaging and well thought out landing page to highlight your service, solution or product.
Integration
One of the last things we do for a fully-optimized landing page is connect your conversion form to an email and marketing automation platform, like ActiveCampaign, SharpSpring or even MailChimp. This continues the lead-nurturing process to help convert leads into sales.
A/B Testing
Key to the success of any landing page is optimization. We’ll test different aspects of the page from content to images, to short or long forms, to even different colors. This testing will improve the conversion rate of your page.
Reporting & Analytics
Finally, all of our hard work needs to be tracked and reported on. We’ll include metrics about specific landing pages such as traffic to the page, conversions and more.
View Some of Our Latest Landing Page Designs and Layouts
Need more information? Or want to talk to us about improving your website?
Six10 Digital is a full service digital marketing agency that enables their clients to generate leads, grow sales and expand their digital impact by using a strategic and creative approach to marketing.
