Pharmaceutical, Engineering, Research Staffing Agency, NJ
Paid Search – Google Ads Management
Scientific Search is a New Jersey-based Staffing Agency for the pharmaceutical, scientific, engineering, food & beverage industries. After we redesigned their website from a static HTML site to WordPress, Scientific Search needed to drive qualified traffic to their site. Scientific Search was managing an in-house Google Ads account from 2009 to 2015, when 610 Digital took over management in 2016. The account was not well managed or maintained in previous years and was getting away from them and costing too much per month.
610 Digital worked to optimize ads, keywords, and the general structure of the campaigns. The focus of the campaigns was to drive employers to the site to find staffing candidates, as well as, we needed to drive candidates to submit resumes to grow Scientific Search’s resource database.
Increase Conversions of Job Requests from Employers
Reduce Wasted Ad Spend
Improve PPC campaign performance
PPC Strategy + Tactics
Reduced Ad Spend in 1st Month
Broad Match Terms Improved
1st Month Conversions Increased
We Wrote Better Ad Copy
When we started managing Scientific Search’s AdWords account we immediately reviewed old and stale ad copy. Only three ad versions were created to drive traffic and all had lower than a 2% CTR. Our team spent time refining ad copy and utilized extended text ads (when became available in 2016) which improved the click-through rate of ads by 4-20%.
Since we began managing the account in October 2015, we’ve achieved great results over the previous years that the account was managed. Here are some of those successes:
- 2,375% increase in AdWords Conversions
- Conversion rate increased from 1.98% to 7.82% account wide (a 295% improvement)
- Reduced costs over the years by $2,500
- Improved Ad CTR by 83%
- Lower impressions and clicks, but better traffic!