Pharmaceutical, Engineering, Research Staffing Agency, NJ
Google AdWords Management
Scientific Search is a New Jersey based Staffing Agency for the pharmaceutical, scientific, engineering, food & beverage industries. After we redesigned their website from a static HTML site to WordPress, Scientific Search needed to drive qualified traffic to their site. Scientific Search already had a Google AdWords account running from 2009 to 2015, when 610 Digital took over management. The account was not well managed or maintained in previous years and was getting away from them and costing too much per month. 610 Digital worked to optimize ads, keywords, and the general structure of the campaigns. The focus of the campaigns was to drive employers to the site to find staffing candidates, as well as, we needed to drive candidates to submit resumes to grow Scientific Search’s resource database.
Increase Conversions of Job Requests from Employers
Reduce Wasted Ad Spend
Improve PPC campaign performance
PPC Strategy + Tactics
Reduced Ad Spend in 1st Month
Broad Match Terms Improved
1st Month Conversions Increased
We Wrote Better Ad Copy
When we started managing Scientific Search’s AdWords account we immediately reviewed old and stale ad copy. Only three ad versions were created to drive traffic and all had lower than a 2% CTR. Our team spent time refining ad copy and utilized extended text ads (when became available in 2016) which improved the click-through rate of ads by 4-20%.
Since we began managing the account in October 2015, we’ve achieved great results over the previous years that the account was managed. Here are some of those successes:
- 2,375% increase in AdWords Conversions
- Conversion rate increased from 1.98% to 7.82% account wide (a 295% improvement)
- Reduced costs over the years by $2,500
- Improved Ad CTR by 83%
- Lower impressions and clicks, but better traffic!
We have been with 610 Digital for since 2014 to improve our website and SEO and to manage/optimize our PPC advertising campaign. We have made great progress and are seeing a return on our investment. Jeff has been flexible in the service delivery – on some tasks he provides consulting when we have the internal manpower to implement the tasks and on others we ask him to perform the work where we don’t have internal staff. I highly recommend Jeff for website development, search engine optimization and PPC advertising campaign management.David Trexler