Website page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better.
In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com.
But how long do most websites take to load?
The standards many have been using for page load time come from a study conducted by Geoff Kenyon where he compares website speed against the rest of the web:
So how can you determine how your website stacks up?
Here’s how to measure how your website stacks up:
Note: Don’t puzzle yourself when you see different speed timing in Pingdom and Gtmetrix. As Pingdom will show you load time (The time it takes to show the first result of your website—that’s what google counts and you should too) and GTmetrix will show you full load time (The time it takes to show full page with its full functionality running).
For further understanding, it’s always good to see the speed waterfall from both tools.
Some other blogs posts you might want to check out...
Bridging the gap between user expectations (2 seconds) and average website load time (5 seconds) is the goal of page speed optimization and the tactics we’ll outline later. But why exactly does page speed matter? It comes down to 3 main interconnected reasons:
User experience is probably the most important reason you should care about website speed, so we’ll start here.
People don’t have the patience for slow loading websites anymore. In the beginning, just connecting to the internet required a tolerance that just doesn’t exist anymore.
Today, people are constantly online and you’ve got 3 seconds maximum to display your page or they’re gone. More than 3 seconds creates a poor user experience and the bar is only going to get higher in the future.
User experience is actually the driving force behind the SEO implications of site speed. While Google has been slow to officially reveal whether slow websites would receive ranking demotions, it appears that those days are coming. You need to make sure your website is ready.
Your site speed’s effect on conversions is what should really catch your attention. How can you move people through your funnel if each step takes forever? Your super-fans will do it, but those new, hesitant people who are prone to buyers-remorse will bounce.
We’ll just briefly touch on these eight tactics but will go into more depth in a later blog post.
[update: read more details on 8 Tactics to Make Your Website Load Faster]
Struggling with the above?
We can help improve your page load times, just get in touch and we’ll take it from there.